Palanga Tourist Information Centre expands

by Egidija Smilingienė

Palanga Tourism Information Centre has expanded its activities in 2010 - 2011. In 2010 two branches of TIC were opened. Groups of tourists from cruise ships were visiting TIC branch founded in Palanga Botanical Park.

In 2010 the branch in Šventoji was opened as well, which was visited by a large number of tourists, especially from Lithuania. In summer 2010, Palanga Tourism Information Centre provided services to tourists in a new office. The current area has more than doubled. Now it is possible to provide information in attractive and accessible way.

Currently Palanga Tourism Information Center has six representative offices abroad: in Moscow, St. Petersburg, Riga, Minsk, Tallinn, Kaliningrad. The aim is to attract more tourists from the neighboring countries and the Baltic Sea Region. Such systems provide an opportunity to promote Palanga resort not only at exhibitions, but all year-round to deliver off-season offerings. Celebrating 20th anniversary of Palanga's cooperation with the city of Simrishamn (Sweden), a bilateral representative office of Palanga Tourism Information Centre and Simrishamn Tourist Information Centre (Sweden) is planned to be opened. Palanga TIC actively participates in international tourism exhibitions, e.g. in Oslo, Riga, Moscow, Minsk and Kaliningrad. Palanga's original stand in Vilnius attracted the eye of visitors and met with great attention. The town participated in two business missions in Russia and Belarus.

Palanga Tourism Information Centre is actively developing cooperation with the Kaliningrad Region: in tourism and cultural projects, sharing of experiences, including participation in exhibitions and sightseeing tours for Kaliningrad tourism and media representatives.

Every year Palanga TIC issues new publications: accommodation catalogue "Be our guests in Palanga", a health services guide "Palanga - source of health", a conference organizing guide "Let's meet in Palanga", Palanga and Šventoji maps, a West Lithuania's cycling routes map. Publications are issued in several languages and distributed free of charge.

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Egidija Smilingienė
E-mail: egidija@palangatic.lt

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