Promoting sustainable transport and active mobility

On 15 September 2011 Gdynia (Poland) organised, together with the UBC Commission on Transportation, the conference on 'Promoting sustainable transport and active mobility'. The conference was carried out within two EU projects TROLLEY and SEGMENT in which Gdynia is a partner.

The SEGMENT project aims to raise people's awareness of the negative effects our transport habits have on congestion and pollution, as well as use advanced marketing segmentation to motivate them to change their habits and switch to more energy efficient transport modes.

Whereas TROLLEY partners aim to convince that electricity-based mobility is the cleanest and most efficient mobility solution today and considers (electric) trolleybuses as the best and ready-to-use response to the urban mobility challenges in Central Europe.

Among the guests there were officials from Pomorskie Region and representatives of European cities; local and regional authorities, academia, NGOs and transport specialists. This meeting offered an efficient networking and opportunity to exchange experiences and establish co-operation. Together we will find new ways of supporting and strengthen public transport systems and active mobility in our cities.

During the conference participants had the opportunity to get insight on:

Promoting Sustainable Mobility (SEGMENt project)

• SUTP in Gdynia - Jacek Oskarbski, Transport Engineering Office, Gdynia Segmentation in marketing sustainable transport - Tim Cordy, SEGMENT sec retariat, London
• Marketing campaign for promoting walking and cycling in gdynia - Tomasz konkol, Promotion Pl
• Public space - making cities more pedestrian and cyclist friendly - Paulina Szewczyk, City Planning Office, Gdynia
• "Walking bus" the smart way to walk to school - Bianca kaczor, Mobility Management Office, Munich
• The importance and ways of marketing public transport in schools - Justyna Staszak-Winkler, Aleksandra Mendryk, Public Transport Management in Gdynia Encouraging cycling in companies - Cezary Żrodowski, DNV, Gdynia

Trolleybus marketing and image (TROLLEY project)

• The future of electric vehicles in public transport-SOLARIS BuS&COACh
• Development of trolleybus system in lublin - Bogdan Kolciuk, MPK Lublin
• Trolleybus: an important element of public transport in Gdynia - Tomasz Labuda, Mikołaj Bartłomiejczyk PKT Gdynia
• The ebus campaign - Johan Kogler, SALZBURG AG
• TROllEy - innovative ways of promoting trolleybuses across Europe - Wolfgang Backhaus, Rupprecht Consult
• Image of trolleys among citizens. Results of TROLLEY project - prof. Olgierd Wyszomirski, Marcin Wołek, Gdańsk University