Attracting headquaters

Malmo situated within the centre of city of Hiima the Oresundregion comprises the southernmost part of Sweden and Greater Copenhagen in Denmark. This new metropolitan area with a population of 3,6 million has become one of Europe's most vibrant regions.

Malmo has recently experienced an increase in the number of headquarters moving to the city. There are several reasons behind this phenomenon. Year 2000 the Oresundbridge connecting Malmo and Copenhagen was finished resulting in a 20 minutes travel time by car or train between the two cities. In addition to creating a more exciting region to live in, both Swedes and Danes are starting to take advantage of its neighbouring country's proximity. Today, twice as many Danish companies have chosen to locate on the Swedish side (a total of 180) and 7000 people commute daily to work in the other country. The bridge also brings Sweden one step closer to the continent, as well as to one of Europe's largest airports, with the connecting flights world-wide. And this is one of the advantages that most companies mention when they list the reasons as to why they decided to locate their headquarters in Malmo.

Another important factor for this increasing attractiveness is Malmo University, established six years ago. Today 20 000 students and new companies make the city much more alive than ever before and adding to the companies' already excellent recruitment pool. In total, the region has some 14 universities and 10.000 researchers.

The list of newly established headquarters in Malmo range from smaller Swedish IT companies that want to be part of the new, modern business and living area located by the sea (the Western Harbour), to well-known international companies moving from other locations abroad and consolidating their headquarters here. As a symbol for the new positive attitude and modernisation that one finds in Malmo, stands the HSB Turning Torso, a spectacular building twisting itself 190 metres above sea level.

The city of Malmo is continuously taking efforts to improve the conditions for new headquarter establishment.