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The true heart of Finland
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Tampere Region, the second largest region
in Finland with apr. 440 000 inhabitants, is a modern concentration
of industry, commerce, services, research and education.
The city of Tampere is the largest inland centre in the
Nordic countries.
Tampere
has been an industrial pioneer in Finland from the very
beginning in late 1700s, and still continues as "number
one" Finnish industrial city with its strong mechanical
engineering and automation cluster. It has shown remarkable
capability of transforming from old industrial city into
modern ICT and bio technology industries centre. Versatile
research and education and cooperation between companies
and universities have maintained and further developed the
competitiveness of the region's all industry fields, and
turn it into the fastest growing area in Finland.
Tampere International Business Office (TIBO) was established
in June 2004 and its run by Professia Ltd. The goal of TIBO
is to fulfil the vision - "Tampere Region to become
one of the world's most attractive operating environments
for knowledge intensive businesses and residential environments
for experts". The starting point for TIBO's strategy
is to support the existing strong clusters (mechanical engineering
and automation, ICT, health and biotechnology) by attracting
foreign companies which can strengthen these clusters. Besides,
TIBO focuses on rousing the existing companies to invest
more in the region. The strategy is built on the the needs
expressed by the representatives of these key clusters and
based on the partnerships with selected foreign regions.
At the local level TIBO actively discusses with the business
and academia representatives to serve the local needs.
The marketing actions abroad are mainly done in close cooperation
with the local companies and research institutions to be
able to contact the right companies and find the right expertise.
The focused marketing actions demand careful planning and
preparation before, and thus the number of these are quite
limited per year. The regions, with which TIBO cooperates,
are selected on the basis of the expertise and with the
help of the Tampere Region EU-office in Brussels, which
has been actively searching and contacting the potential
regions. Thus, the main emphasis has been on the EU member
countries. Russia, St. Petersburg area, and India, Pune
area have been of interest for TIBO, too. Emerging areas
at the moment include the Baltic Rim region. The selected
strategy for TIBO based on the expertise of the region has
proven to be successful. During its first year of operation,
it has exceeded the set targets.
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