DETAILED PLANNING

The detail planning of the quarter located in the heart of the old town is one of the most interesting planning project in Viljandi. The reason of compiling this plan was the need to activate an empty area in the town centre. The other problem was the central square that bears the identity of the town and finding new solutions for building around this area. 
The area under planning is traversed by the remnants of the medieval town wall which are protected by the preservation of antiquities and the moats. The perimeter of the quarter is covered with one and two storeyed buildings mostly from the 19th and the 20th century. The eastern side of the quarter was destroyed in the fire in 1944, therefore, instead of the medieval buildings a central square and a green area were developed. 
The planning process has taken about five years. The solution, offered by a bureau in Tallinn, turned out to be unsuitable for a small town. According to new research there was a need to specify a locations of the defence fortifications, two wall towers and the profile of the moat. After the discussions it was decided to restore the northwestern tower to show the real measures of the town wall. The rest of the town wall will be conserved or marked in the landscape. The starting point for designing the central square was the foundation of the statue to an essential personality for Viljandi. 
As a result of the wide discussions a solution both constructive and attractive was completed for this part of the quarter. The town wall was marked with threestoreyed buildings, where before the town wall according to the demands of the preservation of the antiquities was designed one-storeyed. In the third phase of the planning the all discussed themes were brought together. The new planning results in a new recreation zone with attractive water cascades and fountains and the city centre with its business and service areas.

Since November 1998 an urban marketing concept has been worked out in Rostock. Urban marketing is identified with strategic urban planning, separated and transsectoral connected with spatial urban planning. During the process in order to define the general goals every household was offered a discussion in the municipal newspaper and internet. Now these guidelines with priorities are completed. 
What could be reached by sustainable and environmental development is already described in the urban marketing programs. Social balance, future-oriented

economic systems and sustainable usage of natural resources have to be developed together and not apart from each other. Cross-cutting policy is therefore the promotion and protection of equal chances for all inhabitants. 
Using holistic urban development as the core of a marketing concept means activating public, social and private actors and providing a list of priorities. Starting in April 2000 the local city marketing concept will be followed by a regional one. This concept will be established under the umbrella of the regional spatial program that will become more concrete.
Between planning and realisation of plans is mostly a high wall. With the instrument of marketing and management orientated demonstration projects it is easier to instill innovation and to steer processes. Demonstration projects show that ideas can work, they act as prototypes for further standard implementation.
One of the most successful projects is the sustainable orientated urban renewal 

programme URBAN, funded by EU money. Urban renewal is less an issue of engineering than it is trans-disciplinary work. The question: "10 years Inner-city development in Rostock, where does it go from here?" is showing up in further research and projects. Now, with the EU support from Interreg II C program, investigation is being done about specific aspects of participation of residents and potential investors. This network between Copenhagen's "Kvarterlift - programme" and the urban renewal strategies in Rostock, Wismar, Riga, Tallinn and Vilnius is named "Innovative Urban Planning and Management". With the instruments of participatory and cross sectored planning and urban management a new planning culture shall be arrived at. The project will create preconditions and elaborate guidelines for development and application of flexible instruments employing NGO and CBO participation in planning urban revitali-sation actions. 
Another central development question for Rostock is, how to give the large housing estates a fair future. 50 % of Rostock's population live here. Now the programs "Living Environment Improvement" and "Social City" are effective instruments to improve the living quality in these problematic quarters. The Interreg II C programme waterfront urban development allows for Rostock a Baltic-wide fair marketing campaign. In summer everybody can observe the progress in the former "social focus quarter" via Internet. This EU project gives Rostock the possibility to have professional Internet marketing for tourism and real estate aspects. Now everybody can enjoy a virtual guided trip through Rostock and Warnemünde, and potential investors are able to inform themselves discreetly about the realestate offerings in Rostock.