With its over 750 year history and Hanseatic traditions, Elblag is presently a dynamically developing city attempting to use its favourable location, rich history and the economic potential. The new city's image is being promoted, in which Elblag is shown as a city of the modern and well developed economic potential. Its biggest enterprises - ABB "Zamech" Ltd, Elbrewery Co. Ltd. and Bianka Polska Ltd., can serve as perfect examples of industry restructurisation in Poland. With its beautiful and unspoilt environment, and European class architectural monuments, Elblag is an unquestionable tourist attraction. It is further a city of young people (around 33% of the whole city population) studying at higher education schools which are numerous here.