The Province of Pomerania as a leader of FP2 - promotion of cultural heritage and unique landscapes

Thanks to its activity in the Baltic Sea area and experience in the international and cross-regional cooperation, the Province of Pomerania has been invited as a leader of one of the flagships, as defined in the action plan of the tourist pillar of the Strategy for the BSR, related to the preservation and promotion of cultural heritage and unique landscapes.

Hel Peninsula

In the framework of assigned tasks project initiatives will be identified, focusing on sustainable utilization of unique natural resources, the elements of cultural heritage to create an attractive tourist product that would characterize the region and refer to the regional identity as well as constitute a competitive advantage on the market of tourist services.

Detailed, multi-level analysis will let identify directions of the development of the tourist offer as well as the integration of local initiatives. It will also enable the exchange of experience and will contribute to tightening the inter-institutional foreign cooperation. Thematic interrelation of different ideas will help to define recommendations for creating comprehensive offers for potential visitors, as well as to segmentate groups of purchasers and to point out the end markets, on which promotional actions should be focused. Effective marketing and a powerful, attractive tourist offer focused on their preferences will allow for creating tourist image and brand of this Pomerania Region will use experiences resulting from leading international projects financed from European resources and contacts established with those representing tourist and cultural spheres. All tasks aim at sustainable development of the BSR, its even penetration by tourists from different parts of the world, and residents, too. Due to the geographical range of area and its diversity and specific character, it is necessary to initiate close cooperation and involvement of all interested parties. Pomerania Region will endeavourto accumulate all projects and information about them, but most of all, it will attempt to initiate ideas, inspire the cooperation between tourist and cultural environments and between regions of the Baltic Sea basin.

First meeting is to take place in June 2010 in Gdańsk where the originators of the project who accomplish the priorities of the Baltic Sea Strategy, as well as consultants and interested beneficiaries of projects will be invited. The 2^nd Baltic Tourist Forum organised in the autumn in Kaliningrad will be an occasion to summarize and select leading project activities which define the character of the development of tourism in the Baltic Sea basin and development of recommendations for further cooperation. The accomplishment of objectives of the FP2 leader will be carried on in coordination of the remaining flagships related to the development of tourism in rural areas orthe development of a strategy for sustainable tourism. This will contribute to the achievement of synergy, development of model solutions and collection of proposals and recommendations for the next programming period of 2014-2020.