Energizing the Commission on Tourism

The Commission on Tourism has recently established good working relationship with two partners. These are: the Swedish Cultural Tourism Institute and AIEST expert. It is hoped that both partners shall provide their best expertise in the issues related to branding the BSR, rooted in the sustainable tourism development rules. The Commission and its new partners are convinced that the Baltic culture and heritage are the region's greatest assets and these should lie at the core of the region's brand. It is intended to develop a working schedule which may result in the joint BSR orientated projects attractive to UBC member cities. Although the CoT meeting in Rakvere was postponed until end of May due to the volcanic ash cloud that stranded European travelers, it will continue its discussions on the ways of making the BSR more attractive as a tourism destination area.