Sport is cool. Annual Meeting in Tallinn

On 22-24 April, in cooperation with the City of Tallinn, UBC Commission on Sport held its Annual Meeting 2010 "Sport is cool!"

The idea of promoting sport activities among children and young people was the main subject of this year's meeting. The Commission members were looking for the measures of encouraging young generation to be physically active and fit as well as of promoting to them sport as an interesting way of passing their free time, and in this way discovering the tourist potential of the Baltic Sea Region.

The programme of the Annual Meeting included, among others, presentations of best practices coming from various UBC member cities, such as Turku's Poweraction being after school physical activities for young people, projects from Karlskrona or Tallinn. The Commission did not neglect youngsters from the disadvantaged groups, and thus prepared a presentation showing options to disabled young people, who can try their hand at sailing in order to actively discover the Baltic Sea Region. Additionally, the UBC Commission on Sport Annual Meeting was an occasion to present Commission's Campaign "Sport is cool!" targeted at young people and intended to search/ promote effective methods of encouraging them to be physically active.