Conference tourism development in Vilnius

Exceptional location of Vilnius at the crossroads between East and West, North and South has determined not only a variety of architectural styles, but it has also created present spirit of the city and favourable conditions for tourism. The fact that Vilnius has gained an international reputation as a conference venue, conference tourism has been considered one of the priorities in the development strategies for the city.

To encourage and promote conference tourism,the public institutions, Vilnius Tourist Information Centre and its division Conference Bureau, will implement the project'Marketing and development of opportunities for conference tourism in Vilnius and Vilnius County in 2010-2012'. This will be funded by the European Union and Vilnius Municipality. The project will be implemented together with the public institution Trakai Tourist Information Centre.

During its implementation, an extensive database of resources for conference tourism in the city and Vilnius County, together with meth- odology for the investigation of statistical data, will be prepared. The results obtained during the investigation will allow for the evaluation of the present situation for conference tourism development and economic benefits for the city. The project foresees preparing the common style concept of marketing schemes for conference tourism, a new website, organising the PR campaign for the promotion of conference tourism and the implementation of other representative marketing schemes.

Implementation of the project will strengthen the image and popularity of Vilnius, Trakai and all of Vilnius County in the local market. At the international level it will help evaluating the economic benefit and attract greater flows of conference tourism.