Tallinn in the new media

Tallinn astourism destination, since Spring 2009, has promoted itself actively in social media networks-Facebook, Twitter and Flickr. Tallinn's English Facebook page www.facebook.com/VisitTallinn introduces the activities and city breaks as a social networking group.

In the middle of March 2010, there were more than 3000 fans on VisitTallinn page. Tallinn as a travel destination has gathered a large circle of friends asking questions about culture tourism and city breaks; visiting photo albums and sharing experiences about their visits to the city.

The Marketing team of Tallinn City Tourist Office & Convention Bureau is also using new media actively in marketing campaigns.

Tallinn's 2010 spring campaign for the Swedish market invites people to find out about Tallinn's spa possibilities, accommodation offers and cultural events trough Swedish Facebook page www.facebook.com/UnderbaraTallinn. From there interested Swedes, between the 35-50 years of age, are linked to campaign web pages through banner ads and search engine Google.

Tallinn's official tourism web is appreciated and actively used. In 2009 Tallinn's tourism web www.tourism.tallinn.ee was visited around 840 000 times. Based on languages the most visited page in 2009 was English tourism web 41%, followed by Finnish portal 21%, Russian portal 15%, Estonian portal 11 %, Swedish portal 7% and German portal 4%. From 2009 in addition the Japanese and Chinese portals made up 0,4% of viewings. The most read topics were on the city's sightseeing places, planning a trip followed by entertainment, information about Tallinn Card and events. In 2009 the tourism web's pages were visited in total 4,3 million times. During every visit on average 5 pages were read.