30 "Fable-tastics" in Lübeck

With 30 certificated service partners Lübeck has now achieved a very important aim of becoming Schleswig- Holstein's most service orientated city. In 2007 the Lübeck and Travemünde Marketing GmbH (LTM) - the city's tourist board - started the initiative called "We are fable-tastic" in the Hanseatic City of Lübeck to improve the quality of service. The aim is to become the most service orientated and most hospitable city in Schleswig-Holstein with 50 partners by the end of 2010.

Service orientation and customer satisfaction are of utmost importance during every single activity - a taxi drive, the hotel accommodation, the check-in procedure at the reception desk, the experiences made in different shops, a guided city tour, a canal cruise or a visit to a museum. The idea is to make every visitor's experience and impression pleasant and enthusias- tic during all holiday or short break activities in Lübeck and Travemünde.

This service and quality improvement initiative is based on the activities of "Service Quality Germany" launched by the German Tourism Association (Deutscher Tourismusverband) with 15 quality-conscious Federal Lands guaranteeing a high service standard in the travel destination Germany. The campaign "We are fable-tastics"was awarded with the German tourism prize in the category"Special prize service quality"at the German Tourism Day in 2009. Currently there are 30 certificated companies and 180 trained quality coaches from 66 partner companies in Lübeck and Travemünde such as hotels, pensions, retail stores, res- taurants, museums, taxi companies, dental offices and much more.