Always ready with the new tourist products

Jūrmala City Council carries out a lot of activities to attract more tourists to the city and show its beauty. Already during the first two months of the year, representatives of the Department of Tourism and Foreign Affairs of Jūrmala City Council have participated in six tourism fairs in Latvia and abroad (Holland, Finland, Latvia, Estonia, Germany, Lithuania), and will participate in three more tourism exhibitions (Russia, Belarus) during the year.

Electric automobile offers excursions through Jūrmala.

Every year the main Jūrmala's image brochure in 9 different languages is issued to satisfy the needs of guests, and make them feel more comfortable. Besides, the image brochure that includes the entire information tourist could need, also the thematic brochures about SPA treatments in Jūrmala are offered.

Before the most active season - summer, some educational presentations and seminars about the news in the city are held for the representatives of our hotels, restaurants and other tourism attractions.

Every year Jūrmala introduces newtourism products, of which the latest were the river ship "New Way" that offers trips along river Lielupe, as well as in route "Riga-Jurmala-Riga", and also the electric automobile. Also, this year some new tourism products will be launched in May together with a resort season opening festival. To set and implement long term aims, the tourism strategy, as well as the resort conception have been approved. The main aims are to develop sustainable tourism maintaining the nature unchanged, but at the same time offering the best product for guests - the advantages of local healing natural resources - mineral waters, medical mud and climate that is favorable itself. In winter there are opportunities for distance skiing and ice skating. Jūrmala tries to become more and more attractive also during spring and winter when people are coming to Jūrmala to regain their health in the wide range of SPA hotels and resort rehabilitation centers.