Lifestyle experience in the Baltic Sea Region

Helsinki is the Lead Partner in BaltMet Promo project. EU funded BaltMet Promo promotes the Baltic Sea Region on a global scale for tourists, talents and investors. For attracting tourists and travelers especially from Japan, a specific tourism product"Lifestyle experience in the Baltic Sea Region"is created. Lifestyle experience in Baltic Sea Region consists of a differentiated and customized tourism service package for Japanese tourists and travellers to experience the region.

During the Lifestyle experience the travellers will familiarize themselves with at least two countries in the region. This gives them a new way of looking at the Baltic Sea Region as a whole, each country complementing the other. Lifestyle experience product will be launched in Japan in 2011.

A comprehensive material will be gathered from tourism sector with respect to Japanese tourists'needs and wishes concerning travelling in the Baltic Sea Region. A guidebook "Guidelines for attracting tourists towards Baltic Sea Region" will be published in English and Japanese providing information on interests of tourists and travellers in the Baltic Sea Region as well as on the different possibilities the region offers for travelers, e.g. lifestyle experiences relating to the nature, trends, food, culture, leisure activities, customs or urban living, etc.