Cēsis holiday calculator

by Valda Malceniece

Cēsis - medieval town famous for its romantic castle, old town and "Cēsis Art Festival" in summer - is located just one hour drive from the Latvian capital Riga and is also known for its wide range of winter activities. Ski resorts "Žagarkalns" and "Ozolkalns" provide longest ski slopes and excellent snowboarding possibilities at every level - starting from easy kids' slopes to snowboard park for extreme snowboard riders.

After the summer tourism season 2009 when the number of visitors went down by 8% in Cēsis and by 19% in the surroundings tourism entrepreneurs and municipality made common marketing and promotion plans for the winter season. Common product marketing was not an everyday activity during the last years when number of tourists was constantly growing.

New winter slogan "Get the feeling of Alps" was created by entrepreneurs and Tourism Information Centre in the middle of November last year. The main idea of common activities was to prepare easy to find and easy to use booking system of all activities available in Cēsis. Booking system was made as a holiday calculator showing the potential guests final price and discount on the winter products. All together was put in a holiday calculator where one could make a plan for the weekend including not only accommodation and time at the ski resorts, butalso cafes, ice skating, walking trails and visit to the Cēsis Castle. Despite the fact that the new booking offer was available in Latvian only and not many reservations where made, the results were satisfying. The idea of working together and understanding the expectations of every involved stakeholder and the common vision to promote Cēsis was the most important. Feeling and understanding that tourism entrepreneurs are not competitors but partners will result in better quality and financial results in the future.

An excellent nature, culture and history mix will be provided by the holiday calculator for summer season in the beginning of May.

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Ms Valda Malceniece
Cēsis Tourism Information Centre
Phone: +371 64121815
E-mail: valda.malceniece@cesis.lv
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