Szczecin of the future is a Floating Garden
Szczecin
cherishes a rather well-known West Pomeranian capital's
centuries-old reputation for maritime trade, commerce and
industry. Forced to function under the constantly changing
economic situation and global conditions, the city started
to seek its new identity. It seems it finally got on the
track when launched a branding campaign - Szczecin 2050:
A Floating Garden. The new vision of Szczecin isa revolution
in the city development. Szczecin turns to water, ecology
and plans to combine benefits of a metropolisand a comfortable
placeto live.The new logo of Szczecin, the city's name written
in the International Phonetic Alphabet (IPA) accompany this
new development vision. Floating Garden is a message Szczecin
sends to the world. It tells about the openness of the city,
its cross-border facilities and vision. It emphasises city's
multi-cultural and multi-language diversity.
The Floating Garden vision determines all
activities in the urban functions. In particular, it reflects
the city's investment projects that should follow the idea
of an environmentally friendly and modern city. One of the
first investments expected to emerge on the Oder River include
Lasztownia, Kepa Parnicka, Grodzka, Green, Bielawa, Venice
and Jaskolcza Isles. The city plans to build a modern district
in a part of this area. The new vision will spread to other
investments - city infrastructure, public transport, stadium
and a philharmonic orchestra house. Renovation of the railway
station, building of a convention centre, the Olympic swimming
pool, aquapark, a modern football stadium, marinas on Dabie
Lake shores and a ring road are on the list of priority
investment projects in the city. On top of that, the new
brand leads to converting the city into a strong academic
centre, contributing to making the Baltic Sea Region as
"the smartest region in the world". Besides, Szczecin
boasts an active cultural scene - the city is ready to vie
for designation asa European Union'Capital of Culture' in
the year 2016.This innovative long-term management strategy,
complemented by the new city image identification system
introduced in Szczecin will translate the city's efforts
into the city's viable and vibrant brand as"a new Baltic
Neopolis" built up by numerous variables working together.
It is thought to be the city's road map from today into
the future.
|