Tourism Information System

Palanga tourism information centre (TIC) is the most important actor in whole tourism information system in Palanga resort which hosts almost a half of million guests yearly.

Palanga TIC collects information about the resort, organizes excursions, publishes guidebooks, participates in international tourism fairs and has established offices in Latvia, Estonia, Belarus, Russia. Results of the research of tourists' flows have shown the increase of tourists from Germany, Latvia, Estonia, and Poland. There is a need to prepare the tourism marketing strategy orientated to above-mentioned countries.

Palanga Municipal Fund for Tourism Development has initiated the project "Development of Tourism information system in Palanga resort while integrating into the network of Baltic Welcome Centre". It aims to enhance tourist attractiveness of Palanga resort, to improve quality of the activities of Palanga TIC, to increase flows of tourists. The project was granted from the EU PHARE2001.

Objective of the project is to prepare the strategy for the development of tourism information system. The project has been implemented by Palanga Municipality in association with Municipality of Kalmar, the Lithuanian Tourism Fund, and the Tourism Information Centre at Jurmala. During the project an evaluation of the current tourism information system will be done and later a feasibility study of development of the tourism information system will be prepared. A high-quality and attractive tourism marketing campaign will be organized and implemented. Activities, implemented during this project, will determine effective and qualitative development of tourism information system of Palanga resort and its integration into network of Baltic Welcome Centre.