The Baltic Amber Route

Municipality of Palanga is implementing the project "Baltic Amber Road: heritage, tourism and trade". The project has been developed in association with municipalities of Liepaja and Jurmala (Latvia) and Neringa (Lithuania), with the Palanga Amber Museum and with the Guild of Palanga Amber Masters.

Objectives of the project are to develop and advertise the concept of the tourist route along the Baltic Sea shore adapting cultural heritage and natural resources. The project's aims are also enhancing cross-border cooperation and developing sustainable tourism in the Baltic region. At the utmost important is also fostering small and medium amber business in Palanga.

The project will develop an idea and some action to market the tourist route "The Baltic Amber Road" will be taken. There is an idea to creating information stands and tourist signposts. Among activities implemented during the project are actions undertaken in Palanga like: equipping and operating a demonstrative amber processing studio or developing and marketing strategy for the Guild of Palanga Amber Masters.

Thanks to this route information about tourist sites on the Lithuanian, Latvian and Kaliningrad seacoasts will be disseminating among tourists, travel agencies and mass media. The route will draw attention to natural resources, cultural heritage, history, amber processing, arts centres as well as tourist services in the south-east region of Baltic.

The project is funded by the European Community under the PHARE 2001 program to improve international cooperation within the Baltic Sea region. The project will last till November 2004.